the egg or the hen?

Supporting farmers

We help farmers on their journey from conventional to organic and regenerative agriculture.
To do that, we offer:

• Technical assistance
• Support with organic certification
• Help sourcing inputs
• Guaranteed purchase
• Segregated grain storage
• Price premium on purchase

Our own feed mill

Ever heard “you are what you eat”? It's true. That's why our hens only eat plant-based, organic and regenerative feed — no GMOs, pesticides or chemical fertilizers. Their diet matters so much to us that we built our own feed mill right on the farm.

Rearing

Our little Fridas arrive at the farm just one day old. During rearing — the birds' “early childhood” — we use Jump Start, Dutch equipment never before used in South America: adjustable-height perches and platforms, raised as the chicks grow, that encourage them to explore, take short flights, balance and roost. So they grow up stronger and ready to live out their natural instincts.

Laying

At around 20 weeks, the hen starts laying. Free access to pasture, organic feed and room to move strengthen her immunity naturally. A hen that eats well and lives well lays better eggs.

Egg grading and quality

We're very strict about quality. Besides manual checks, we use a Crack Detector to spot hairline cracks in the shell invisible to the naked eye. After grading, every egg is stamped with our name and an upright best-before date, so nobody has to tilt their head to read it. Yes, we're that picky.

Logistics

From our farm in Avaré, eggs ship daily to thousands of retail and food service outlets across Brazil. Our care doesn't stop at the farm gate.

From our farm to your home

And that's how our products reach you fresh. This is when they become food for your life — and for the lives of so many others.